Current SEO Score & Strategy

Internal review of Turpin Moving & Storage's online visibility, local search performance, and technical SEO footprint.

1 Current SEO Score: 45 / 100 (Needs Improvement)

The Good: Strong domain age, decent baseline of 47 Google reviews with a 4.8 rating, and established business name in Collingwood.

The Bad: Historically reliant on a Wix site with poor technical structure. Missing robust service area pages, thin content on primary service offerings, and lacks optimized H1/H2 hierarchy.

The Ugly: Zero local structured data (Schema markup) deployed previously, and slow page load speeds impacting Core Web Vitals on mobile.

2 How We Improve It

Technical Foundation (Deployed)

Moving off Wix to this blazing-fast Astro static site natively deployed on Cloudflare Pages. This instantly solves the Core Web Vitals issues. We've also injected proper LocalBusiness JSON-LD schema so Google understands the service area perfectly.

Content Expansion (Deployed)

Built dedicated, keyword-optimized landing pages for high-value services (Long Distance, Packing, AODA) and primary target markets outside Collingwood (Barrie, Owen Sound, Wasaga Beach). This allows us to capture long-tail "movers near me" queries across Georgian Bay.

Review Velocity (Upcoming)

While 47 reviews is a great start, the velocity has slowed. We will implement automated SMS review requests post-move to consistently generate fresh 5-star signals, which is a major ranking factor in the Google Local Pack.

Backlink Profile (Upcoming)

Clean up local citations (NAP consistency) across Canadian business directories. Ensure Name, Address, and Phone number exactly match the Google Business Profile across YellowPages, Yelp Canada, and local chamber of commerce sites.